We looked at The 1975's existing album/EP covers to give us inspiration for the creative process of our own. From this research we have discovered that the band use their logo and the symbol of the rectangle throughout their products (music videos, album covers and posters) as this is a form of brand identity and as soon as their audience see the rectangle they associate it with the band. Therefore, the rectangle will be a feature of our own digipak and music video.
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