Advert edit

We thought that making parts of our advert slightly blurry would reflect our music video in a subtle way. We decided a tilt shift would be the best effect for this we used this tutorial (http://photography.tutsplus.com/tutorials/how-to-create-your-own-tilt-shift-photograph-in-photoshop--photo-3327)

Original Image - 

Image with tilt shift

Rough Cut 7

This is our seventh rough cut

Digipak/Advert Experiment

After learning and experimenting with a new technique on Friday we have replaced the original black rectangle with a faded ocpacity rectangle and the bands font using photoshop.

Rough Cut 6

This is the seventh rough cut for our music video, we have added more clips which we filmed and also effects to give illusion.

Digipak Experiment

After deciding that our advert and digipak required more creativity to link the music videos concept of drug-use ultimately leading to a broken mind, we wanted to be more inventive by including effects such as the image shown. We then went onto opening Photoshop and importing a random image we took, which is of the sea crashing upon the rocks in order to try out different effects and seeing how it looked. We wrote 'The 1975' throughout the middle of the image which had a white square around it; we then changed the opacity of it so that you could see the sea image underneath whilst still maintaining the white square - the block/square is conventional for the band and so we wanted to adopt this onto our own. We then erased the inner part of the letters so that the outline was the only thing remaining, this gave the font more creativity as you can see the image through the text as opposed to being a simple block text font. We plan on adopting this kind of effect to our real digipak and advert.

Advert

After deciding our advert looked too plain we wanted to make it more creative and experimental so we started to look at photoshop effects to use.

Filming Update

Yesterday was our final filming day and we gathered extra shots for when we finalise our music video across the upcoming days. The shots we focused on were more shots of the beach and the sky.