After deciding that our advert and digipak required more creativity to link the music videos concept of drug-use ultimately leading to a broken mind, we wanted to be more inventive by including effects such as the image shown. We then went onto opening Photoshop and importing a random image we took, which is of the sea crashing upon the rocks in order to try out different effects and seeing how it looked. We wrote 'The 1975' throughout the middle of the image which had a white square around it; we then changed the opacity of it so that you could see the sea image underneath whilst still maintaining the white square - the block/square is conventional for the band and so we wanted to adopt this onto our own. We then erased the inner part of the letters so that the outline was the only thing remaining, this gave the font more creativity as you can see the image through the text as opposed to being a simple block text font. We plan on adopting this kind of effect to our real digipak and advert.
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