Rough Cut 5

Filming Plan

After a discussion we found that some shots in our video do not work well and therefore we will refilm these and add more. 

ABC Feedback (2)

Today we received another ABC feedback for our fourth rough cut. 

Rough Cut 4

Advert - Logo Research

When designing our advert, we researched some logos for the band which we could use for the design. These are some we tried to work with until we finally decided on one to use which is the top right one which we filled in black. 

Advert 1

During our filming sessions, we took several photographs of the protagonist which were possibilities for our digipak and advert designs. The image above is one of the images showing the female actress with a bloody nose, as a result of drug-use. We included the 'The 1975's logo which is used across all their products and creations and is brand identity for them as a band. We also included the name of the song underneath, stating "Milk" in the same colour. After researching similar adverts for bands and artists we discovered that is is conventional for them to feature a review from a trusted company such as a newspaper or music magazine. As The Guardian is a well known brand I included their 'rating' of 5 stars which gives the advert and product a sense of professionalism. This is a very rough cut at the moment, and we plan on changing it to a standard we prefer; we will most likely change the image as it isn't as representative of us as a brand as we'd like. However, the logo and reviews will remain over the image we select. 

Test Footage - Liquids

Over the past few days, we have been experimenting with paint, chalk and ink for the fast instrumental parts of our video as we have decide to scrap the scenic idea as we agreed that the shots would look out of place and wouldn't contribute to the videos narrative and therefore would look like a filler. We thought that liquids dropping into a glass of clear water would show the audience the actresses state of mind. The footage we have achieved so far didn't turn out as clear as we hoped. For our next shoot, we are going to use food colouring and try different lighting techniques to achieve a crisp shot.

Rough Cut 3

During todays workshop after college hours, we continued to edit and finalise our music video for 'Milk'. This involved removing and adding clips which we thought fitted well with the pace of the song and the actual storyline/concept we tried to capture. Since a few shots are still needed to be filmed, we instead focused our attention on some of the ending which finalises the concept; this is the female protagonist, Oceana, being filmed as she stages her own 'demise'. She collapses in the bathtub, and drops the necklace which is symbolic for the love she once had with her ex-boyfriend, who texts her during the video. 

We have yet to film the scene involving Katy's nana who will act as the grown up version of the female character and acts as a plot twist when it is revealed to the audience that she isn't actually dead. We will do this very soon so we can finalise the plot to a point where the audience understands what has actually happened. Since we filmed at the weekend, we also included these shots throughout the video this includes the protagonist smoking, scenic shots, more lip syncing and close ups and also an insight to the characters demise as she has a nose bleed into a sink. 

These are all important to the storyline as we wanted a variety of shots which didn't just feature her using drugs as it can be too inappropriate, repetitive and predictable. We will continue to edit the video into the final version and upload rough cuts and updates to our blog.

Filming Update

At the weekend we filmed more footage for our music video and gathered extra images for the digipak. We mostly filmed the actress lip syncing and filmed some more shots for the beginning of our music video.

Rough Cut 2

This is the second rough cut of our music video. After a group discussion, we have decided to cut out some of the beginning scenes and also film some more clips and experiment with lighting and liquids falling into water to match the pace of the guitar instrumental throughout the video.

Editing update - Cinematic View/Widescreen Addition to Music Video

As we want our video to look as professional as possible, we looked up how to make videos appear widescreen on Final Cut Pro. We used the 'Letterbox' effect to achieve this and set the aspect ratio to 2.35:1

Achieved Footage - Filming Day 2

This video shows some of the footage we achieved during our second video shoot.

Editing Update

During the past week, we have continued to edit our clips together to finalise the entire video. In rough cut one, we did not include the majority of the clips which explain the concept and the idea behind the draft was merely testing the editing and getting to grips with editing clips to fit music.

Currently, we are adding more clips to it whilst changing around certain clips which we are not happy with and will continue to do so whilst updating our blogs and YouTube channel with more rough cuts. The application we are using is Final Cut Pro and we are experimenting with the footage we got on our filming day and deciding which are best to keep whilst scrapping the ones which are slightly unclear, shaky or blurry - this was also the feedback we received from our peers so it is important we listen to what we got in terms of improving to ensure our video is of a standard our target audience would like.

We still have further scenes to film, and we plan to do so at the weekend. We have taken this into consideration and will leave a gap for where we want to place the missing footage to complete our video; for example - we still need to film a sunrise/sunset timelapse which will be placed at the beginning and ending of the video and so we have left a gap of around 3-5 seconds to place these shots in once we have everything we needed.

Classroom Feedback

Today, we received an 'ABC' style feedback from two members of the class.

A = What could be added to the video.

B = What element of the video could be built upon. 

C = What could be challenged.

 

 The feedback we received stated:

A = Film a male singer and band, add hyperlinks to blog pages

B = Build on the narrative as it's unclear, Improve shaky shots

C = Increase filming, cut down the amount of shots used, add more rough cuts to blog.

Milk - Music Video - Editing Process - Combining 2 Songs - Final Cut Pro

We have used 'final cut pro' to combine our two songs into one. This is the first part and last part of HSNCC by The 1975 and Milk by The 1975. The combination of the two songs allows us to have more time to display the videos narrative in it's entirety.

Animatic

Filming Update

Although the bulk of filming was completed on Sunday, 22nd November, we plan to film some scenic shots at the weekend. These will include time-lapses of either waves crashing, a sun setting and a sun rising. To finalise the storyline, we are also filming my Grandmother, who volunteered to act as the 'grown up' version of the female protagonist when I explained to her the videos narrative. This is fitting as unfortunately we got no applications for this role. This will not take long to film and is a vital addition to the concept of the music video. We are continuing to edit our already filmed footage and are posting regular updates on our blogs.

Mise en Scene

We created a powerpoint to detail the costume worn on location by the actors of the video with more summaries of their role in the video and also what elements of narrative the prop brings to the video as a whole as everything shown in the video must hold relevance and we did not want to feature any props that would not add or back up the narrative of our video.

 

Props

This powerpoint that I made shows pictures of all of the props we used in the music video, why we used them and where we purchased them.

Milk - Draft

We used iMovie to put together some of the clips we filmed at the weekend. This is a very rough draft and the final cut of the music video will not be synced like this as we just wanted to see what some of  the clips we filmed looked like when merged together. Also, the lip syncing of the song will not be shown during this part of the video and we placed it there to experiment with the editing.
For our next draft, we will edit the song used in this (Milk) with HNSCC by The 1975 to allow us to have more time to show whats going on in the video as evidently the song is quite short and our full narrative cannot be shown in it's entirety during this time space. Therefore the clips in this draft will be shown during HNSCC and the rest of the video (which wouldn't fit in this draft) will be shown during Milk and the last thirty seconds of HNSCC. I will also use Final Cut Pro to edit my next draft as it will allow me to make the video look as professional as possible with a range of other tools which are not available on iMovie.

Behind the Scenes

These 'behind the scenes' shots show the application of the fake blood and also some of the videos' props.

Evidence of filming

Evidence of filming from KatyMarwood

This powerpoint shows images of the cast and crew on set filming the music video.

Filming Update

Over the weekend we gathered over 194 videos and images for our music video, digipak and advert.

Recce Shots/Filming Locations

Here are some recce shots of the locations where we will be filming our music video.

Clavering Park

We chose Clavering as a location as we all live fairly close and the fact a drug deal is going on in a park during broad daylight shows the reckless, carefree nature of  today's youth. 

         

The 1975 - Settle Down - Music Video Analysis (3)

''I used to have a recurring dream when I was younger. The narrative was loosely based, but the setting was always the surrounding areas of where my parents grew up. I think I was slightly obsessed with how certain, bleak areas of Northern England contained my history and the soul of my family, my psyche – I always felt connected and disconnected at the same time. Metaphorically and physically I would visit these places frequently as a youngster and in turn have used them as the setting to a lot of the stories in The 1975 – the North East was the visual setting to my formative years.

I suppose, like any narrative, the meaning and the connotations within the story are subjective. I’ve always been quite fascinated with the potency of same sex relationships, plutonic or otherwise. I was brought up in a very open-minded environment, somewhere I felt that, whoever I was, I would be accepted. With this understanding I was also very aware of others, school friends, acquaintances – whom, due to where we lived, probably didn’t have such a comfortable place to grow up, we were unaffected and affected by taboos and the small-minded at the same time. I’ve dreamt the story of these two boys on countless occasions – every time drawing a different conclusion on its meaning.With ‘Settle Down’ I wanted to make a story about the extension of that dream, a video that explores love, a video that was as fantastical, consuming and limitless as the love we all chase and desire. Love as I have always imagined.”- Matthew Healy's description of the video.

For my third and final music video analysis, I am going to be analysing ''Settle Down'' by The 1975. I have previously analysed ''Girls'' by The 1975 but ''Settle Down'' is a completely different style of music video. I have chosen this music video for my final analysis as the artist of the song produced the song I will be using for my own music video (Milk - The 1975) so this allows me to look further in depth at the bands existing media products and also the visual style and aesthetics of the video are one which I would like to achieve when filming my own music video. Also, the music video was filmed in the North East.

At the very beginning of the music video, the bands logo and the title of the song are displayed. This is the bands brand identity being evidently displayed to the audience as their logo is displayed above the song title ''/ / s e t t l e d o w n / /'' The bands use of ''//'' is frequently used throughout their social media platforms and also existing media products. This allows fans of the band to associate the text because of the spaced words and the use of ''//'' with the band without even knowing the product will be theirs. As my song choice is by The 1975 this is potentially something I could use for my own music video if I choose to keep the bands name when creating my product. The bands logo features behind a shot of the sea slowly moving in time to the opening of the song.


The first shot of ''Settle Down'' is a longshot of a beach in Redcar. A major focus of this shot is an industrial landscape. This allows the audience to associate the video with the working class due to the setting. Another focus on the shot brings in the theme of isolation into the video as a little boy riding his bike is the only person on the beach.

A wide shot of a man walking down a road then appears. This conforms to Andrew Goodwin's star profile theory as no other band members except the lead singer, Matthew Healy, are shown throughout the video. Like the opening long shot, this links back to isolation. The shot lasts for quite some time so that the audience can see the surrounding area in it's entirety.

The third protagonist of the video is then revealed to us through the use of a mid shot and elements of mystery are brought in as we cannot see their face. They are standing in front of the camera looking over a field which is the same location the lead singer of The 1975 was walking to. The video then cuts to show close-ups of the little boy riding his bike from the beginning to the boy who is facing the field. The facial expressions of the pair show them looking sad/worried and this could be because of the pairs isolation.

The following scenes show the boy from the beginning take his bike into a garage followed by the other boy practicing karate. The pair are joined in scenes by presumably their parents and although they are no longer isolated from human contact, they still look miserable. This could be because they do not come from loving family background and are missing something in their lives. This represents the songs genre (indie) as most artists of the genre are isolated from the rest of the music industry because they're different. An interesting post-production edit shows one of the boys practicing his karate over the top of a mid shot of his mother washing the dishes.

Several medium close-ups and mid shots of the bands singer, Matthew Healy, are then shown in the video. Again, this conforms to the theory of Goodwin as we do not see the rest of the band. However, this could be because of the recurring isolation theme used in the video and Healy may feel, at times, isolated from his band mates. The mid shots and close-ups of Healy show him looking miserable because of his location and walking towards the unknown, it then appears that this is a theatre. He is the only one in the room and nobody is on stage. The isolation of Healy links him with the isolation of the two boys and  although the video is only one minute in we can tell that isolation is the overall theme of the music video.

''Settle Down'' then cuts back to the narrative of the two boys. Head shots are frequently used throughout this part of the video to display the characters feelings and empty emotions to the audience. The boy and his mother make eye contact and the camera does this with an eye line match. The pair still look as miserable as they did when they were alone and therefore even when around other people they still feel isolated. A close up of the same boy shows him lean his head backwards, the video then cuts back to Healy in the theatre and the characters are linked together even further as he also leans his head back displaying a similar facial expression as the boy. This also adds an element of mystery to the video, as the young boy could be playing Healy as a child, however, this is not yet known to the audience. Therefore brings the theme of anonymity to the video.


The video then cuts to the sea we see it the beginning. The sea has become gradually calmer throughout all the shots shown in the video. The sea is also a common feature across the 1975's media products as they use this for EP covers and merchandise. Therefore ''Settle Down'' amplifies the sea and the waves and conforms to the theory of Andrew Goodwin.

By the end of the music video both of the young male protagonists are finally shown together. This is shown by the camera of both boys running to each other from an opposite direction to then finally meet each other face to face. A medium shot is used to show this. The boys touch hands and a bright light appears through a post production edit. This could be a metaphor and add to the narrative as it could suggest there was darkness and isolation in both of the boys' life until they met each other. This metaphor is further shown as the light becomes brighter and doesn't just show through their hands but instead their whole bodies.

The star profile sector from Andrew Goodwin's music video theory is further shown in 'Settle Down' when more close-ups and medium shots are shown of Matty Healy at the very end of the video. However, this adds to the videos narrative as he turns his head to see the boys who have now turned into light. A final establishing shot is shown of a scenic view of the working class small town dominated by blocks and blocks of houses and the industrial landscape remains in the background. The town remains still as a dark cloud in the sky slowly spins around. This camera technique will of been a time-lapse that was then sped up during post production. The light remains in the shot and contrasts with the dark cloud as it beams onto the street. This could show the darkness in the town still remains but the protagonists don't let this effect them any longer as they're now united.

Calendar

We have noted down dates and times for when filming will be taking place as we had timing issues with the previous calendar. We will be filming on the 22nd of November and the 25th of November.