Monday 21 September 2015

Intertextuality in Music Videos

Intertextuality

"Intertextuality" refers to the process of creating references to any kind of media text via another media text. Intertextuality essentially means for a type of media (film,television,music etc) to pay homage to another media text.

There are many different examples of intertextuality within the music industry and intertextuality is mentioned in Andrew Goodwin's Music Video Theory. Here are some examples which I found whilst watching music videos for research for my own:

Robbers - The 1975 


"Robbers" is an example of music videos taking narrative inspiration from movies.

“ ‘Robbers’ was originally inspired by my love of the Quentin Tarantino film True Romance, the story of an Elvis-obsessed loner who falls in love and marries a prostitute. In the movie the couple run away to California after killing her pimp and stealing his drugs to start a new life financed by a once in a lifetime drug deal. It’s the sentiment behind the film that appeals to me, the hopelessly romantic notion that two people can meet and instantly fall in love, an escape story where love is the highest law and conquers all against the odds. Characters like Bonnie and Clyde always appealed to me as a teenager – couples so intoxicated with one another that they fear nothing in the pursuit of the realization of each other, actions fueled by blind unconditional love. ‘Robbers’ is an ode to those relationships. The type of relationship all humans long for. All or nothing. This video is about when love makes two people feel they are the centre of the universe.” - Matthew Healy

True Romance (1993)

Robbers (2014) 

True Romance (1993)

Robbers (2013)


RAT BOY - Sign On 



"Sign on" references parts of the music video "Alright" by the band "Supergrass". This is an example of music videos using existing music videos as an intertextual reference. 

Alright (1995)

Sign On (2015) 


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