The 1975 - Digipak Analysis

The 1975's self titled debut album was released the 2nd of September 2013 and hit number 1 in the UK album charts. The album was released as a standard and a deluxe album through both physical and digital sales. 

The 1975 display their consistent image of releasing their products in black and white by using grayscale for their digipak release. This conforms to the indie genre as black and white/grayscale is common use in this genre for artists whilst also being the bands continuous motif.

The front and back of the digipak contain no images of the band members and the main focus is of a black illuminated rectangle (another one of the bands continuous motifs) and thus allows it's audience to focus on the digipaks text. This is another convention of the indie genre as most bands want their audience to focus on the music and not the bands personal aesthetic. This rejects conventions of the pop genre which the band are sometimes associated with because they're disregarding the use of image to sell their records.

The front panel The front cover features the bands logo in the centre of an illuminated rectangle sign placed in a dimly lit room. The album has no title as it's a self titled album and the only text featured is the bands logo and also that the album is the ''deluxe edition'' which allows the audience to instantly recognise who the album is by. The bands logo is very distorted and some of the words and numbers are either backwards or partly deleted. The logo conforms with the indie genre as it looks edgy and unique whilst also being a part of the bands identity.

Inside panels - The inside of the digipak displays a two panel image of the band which conforms with the indie genre as they are looking away from the camera, disinterested and in dark drapey clothing. The fact that The 1975 have included an image of the band once you open the digipak is a good feature as it shows a more personal side to the audience and their fan-base as it essentially feels like now the audience have decided to buy the album despite it's lack of images, information and colour on the front now that they want to listen to their music they can see the band as people.

The CDs - The two CD's feature a plain black matte effect and the bands logo is glossy. This again conforms to the stereotypical features of the indie genre because it's a common colour used.

Back Panel/Tracklist - The back panel of the digipak is very plain and simple and displays a 39 song track list as the deluxe album includes every single song the band has ever released including songs from the standard album and all 4 EP's that they previously released. ''// Disk 1 // " features songs from the standard album whilst " // Disk 2 //  " features songs from each of the fourth EP's and they're divided by subheadings categorising each song with which EP it's a track of. The EP titles are: facedown, sex, music for cars and IV. The bands use of ''//'' relates to band identity as they commonly use ''//'' when announcing new music and tour dates on social media websites like Twitter, Tumblr and Facebook. Additional information included on the back panel reads copyright information and logos for the bands record label and publishing information with the bands official website included. This allows the audience to connect with the band through their website and see any upcoming tour dates.